Types of Digital Marketing with examples

Types of Digital Marketing :-

• Affiliate Marketing
• Content Marketing
• Email Marketing
• Search Engine Optimization (SEO)
• Pay-per-Click (PPC)
• Social Media Marketing
• Mobile Marketing
• Search Engine Marketing (SEM)

Affiliate Marketing - In this we collab with a brand and we try to sell its products and on selling each product we get a commission. We can do affiliate marketing through website, app, youtube etc.

Content Marketing - It is a type of digital marketing that focuses on creating and distributing content for a target audience. We can connect to the audience through blog posts, videos, ebooks etc.

Email Marketing - Here we use  email for promoting one’s products or services. Basically we put links on the email to drive the traffic to our website.

Search Engine Optimization (SEO) - It is the process in which we get the quality traffic from free, or organic, search results on the search engines (like Google, Yahoo, Bing).

Pay-per-Click (PPC) - Here we run paid ads that appear at the top of the SERP. The cost of these ads depends on the number of clicks on the ad. 

Social Media Marketing - Here we use social media platforms like FB, Insta, Whatsapp, Pinterest to attract traffic and attention. By using social media, we can increase brand awareness and increase sales.

Mobile Marketing - Mobile marketing reaches people through text messages, social media, websites, email and mobile applications. 

Search Engine Marketing(SEM) - It refers to a form of digital marketing in which we increase the visibility of a website in search engines by using paid methods like (Google AdWords and Bing Ads).