Types of Traditional Marketing

Types of Traditional Marketing :-

• Handouts
• Billboards
• Direct mail
• Print ads
• Event marketing
• Broadcasting
• Cold calls
• Face-to-Face Interaction

Handouts - It is a printed document like a brochure that can promote a business, event or sale. It will give details of the product.

Billboards - It is an old traditional marketing tactic. We have seen many billboards along highway roads. We can reach wide audiences from various locations.

Direct mail - In this we sends print materials like letters or postcards to the addresses of customers living in our targeted area.

Print ads- We can print the ads in newspapers for the awareness of our brand so that many people can reach out.

Event marketing - With event marketing,  we create larger signs or banners to grab the attention of people and teach them about the company and its products. 

Broadcasting - It is the oldest way and still we are using it. In this we grab the attention of people by making commercials for radio and television.

Cold calls- This type of TM applies to companies that sell their products or services over the phone. Both B2B and B2C companies can utilize cold calling.

Face-to-Face Interaction - It is a highly interactive and connective traditional marketing in which a person can physically interact with the other person. He/She can easily explain and convince them about the product.