What is Marketing Process

It is a kind of roadmap in which the company/businesses build their strategy for the product to increase its leads or sales or grow their business. Basically it involves identifying the target audience and building a marketing strategy, implement the plan, and capture the customer value.

1. Understanding The Marketplace And Customer Needs 

In first step we first understand the market and also the customer needs, what actually he wants. If we understand the current market and customer need then it will be easy for us to build a marketing strategy.

2. Designing A Customer-Driven Marketing Strategy

Now we design a customer driven marketing strategy in which our goal is to determine what users want and/or need and then satisfy those users.

3. Deliver high customer value

Here we give a good value to the customer in exchange of their money.

4. Grow Profitable customer Relations

In this step we grow customer relationships. Here if we know that who is our potential customers, then it is easy for us to determine how to reach them and maximizing our sales.

5. Capturing Value From Customers

Here we creating a high customer equity means the potential profits a company earns from its current and potential customers.