How crawler works

• Web crawlers work by starting at a seed, or list of known URLs, reviewing and then categorizing the webpages. 
• Before each page is reviewed, the web crawler looks at the webpage's robots.txt file, which specifies the rules for bots that access the website. These rules define which pages can be crawled and the links that can be followed.
• To get to the next webpage, the crawler finds and follows hyperlinks that appear. Which hyperlink the crawler follows depends on defined policies that make it more selective about what order the crawler should follow. 
• For example, how many pages link to that page, the number of page views, and brand authority.

What is Crawler

A web crawler is a computer program that's used to search and automatically index website content and other information over the internet. Crawler is also called as spider or bots.

Types of Keyword

There are 9 types of keywords : -

1. Short Tail Keyword (STK)

These are the short keywords consisting of one or two words. In this type of keywords there is high volume, high competition and low conversion rate.

Examples : - 

• Shoes
• Restaurant
• Digital Marketing
• Mobile phone
• Audi A8

2. Long Tail Keyword (LTK)

These are the longer keywords consisting of equal or more than three words. In this type of keywords there is low competition and higher conversion rate.

Examples : - 

• Fast food restaurant
• Gym shoes for women
• Best digital marketing books to read
• Best keyboard under 1000 rs
• Top 10 expensive cars

3. Short Term Fresh Keyword (STFK)

These are the keywords that are related to trending or viral topics. This type of keywords are in high demand for a short period.

Examples : - 

• New iphone 15 price
• Jawan movie box office collection
• How to prevent eye flu
• New job release
• Upcoming olympic games 2023

4. Long Term Evergreen Keyword (LTEK)

This type of keywords are constant and have consistent search demand. Here search volume is less but users can search it time to time. Here we have update the articles time to time to maintain our ranking.

Examples : - 

• Top 10 places to visit in goa
• Pediatric healthcare tips
• Best gardening tips
• 20 recipes for breakfast
• Best ways to protect your car from rust

5. Latent Semantic Indexing (LSI)

These keywords are related terms and phrases that are contextually relevant to a main keyword.

Examples : - 

• Cheap places to travel in goa
• Low budget places to explore in goa
• Search engine optimization techniques
• Digital marketing strategies
• Social media marketing

6. Geo Targeting Keyword (GTK)

These keywords include location-specific terms to target a particular geographic area like Country/State/City/Street/Near.

Examples : - 

• Restaurant near me
• Top 20 places to visit in india
• Cheap gym near by me
• Best bakery in hisar 
• Top MBA colleges in Delhi

7. Product Defining Keyword (PDF)

These keywords describe a specific product or item. These are mostly used in e-commerce websites.

Examples : - 

• Acer nitro i5 10th gen 8gb RAM 16gb 500gb hard disk
• Nike running shoes of pink color for women of size 7
• Samsung 65 inch 4K TV 
• Boat Jabra Elite 5 True wireless earbuds
• Iphone 12 battery

8. Customer Defining Keyword (CDK)

These keywords helps to identify and target a particular type of customer or audience.

Examples : - 

• Watches for girls
• Gym bags for men
• Mobile cover for girls
• Personality development books for college students
• Best honeymoon packages for newly married couples

9. Intent Targeting Keyword (ITK)

These keywords reflect the user's intent. ITK is categorized in 3 type - Informational intent, Commercial intent and Transactional intent.

Examples : - 

• Step by step guide to buy a laptop (IT)
• Best mobile phone for gaming (CT)
• Buy iphone 15 online (TI)
• Samsung s8 mobile phone review (CT)
• How to play a guitar (IT)

What all factors Google Keyword Planner tells

Google Keyword Planner tells different metrics like :

• Average Monthly Searches: This metric tells the average number of times a keyword or phrase is searched on Google per month. Like 1-100, 100-1000, 1k-10k etc.
• Competition: Here GKP tells the keyword competition into three categories: low, medium, and high. It helps to identify how competitive it is to rank for a particular keyword in Google Ads.
• Low Bid: It is the lower range of the bid amount required to have your ad appear at the top of the search results when targeting a keyword.
• High Bid: It is the higher range of the bid amount required to have your ad appear at the top of the search results when targeting a keyword.
• YOY: Year-over-Year data can helps us to identify trends and changes in keyword search volume over time.
• Ad Impression Share: It tells the percentage of ad impressions our campaign received compared to the total number of impressions it was eligible to receive.
• Organic Impression Share: For Google Ads campaigns, this metric shows the percentage of organic (unpaid) search impressions our website received compared to the total number of eligible organic impressions for a specific keyword.
• Click-Through Rate (CTR): It is the percentage of people who click on our ad after seeing it.
• Keyword Ideas: GKP generates a list of keyword ideas related to our initial search keyword. It will help us to discover more keywords.
• Keyword Trends: We can see historical data and trends for keywords, which can be useful for understanding seasonal variations in search volume.
• Location and Language Targeting: We can specify the geographic location and language for which we want to research keywords.
• Filtering Options: Users can apply filters to refine keyword results based on criteria such as search volume, competition and bid.

How to use Google Keyword Planner

Step 1. Go to the Google Ads website (ads.google.com) and sign in to your Google Ads account.

Step 2. Now Click on "Tools & Settings" in the upper-right corner of the Google Ads dashboard and under the "Planning" section, select "Keyword Planner."

Step 3. Now you can see two research options: 

• Find new keywords: Discover new keyword ideas based on product or service. 
• Get search volume and forecasts: Obtain search volume data and other performance forecasts for a list of keywords we already have.

Step 4. Now Enter Keywords or URL

Step 5. Now we have a list of related keywords of that particular keyword we have entered. Now we can see the average monthly searches, competition, low bid, high bid etc. and also we can download the list of keywords.

What do you mean by Google Keyword Planner

• It is a tool provided by Google within its Google Ads platform. 
• It is designed for advertisers to help them research and select keywords for their advertising campaigns. 
• In this we can check the average monthly searches, competition, high bid, low bid, YoY, CTR etc. for a particular keyword.

What is Keyword Density

• It is a metric used in search engine optimization (SEO) to measure the frequency of a specific keyword within a piece of content, typically expressed as a percentage of the total word count. 
• It is used to check how many times a keyword appears relative to the overall content length. 
• It is an important factor in SEO.

What is Keyword Volume

• It refers to the number of times a particular keyword or key phrase is searched on a search engine like google, yahoo, bing within a specific time, like over a month/year.
• It is an important to check the popularity and potential of a keyword. Tools like GKP, Ahref, Semrush helps to check the volume of a keyword.

What is Keyword Planning

• Keyword planning, also known as keyword research and analysis.
• It involves the process of identifying and selecting specific keywords or key phrases that are relevant to our blog, website, content, or business. 
• By keyword planning we can improve the visibility in search engine results and drive targeted traffic to our blog or website.

What is Keyword

A keyword is a term used to describe a word or a group of words an internet user uses to perform a search in a search engine for a particular query/problem.

What is Landing page and How to make landing page effective

• A landing page is a single web page designed for a specific marketing or promotional campaign with the primary goal of encouraging visitors to take a particular action. 
• Typically, this action could be signing up for a newsletter, downloading a resource, making a purchase, or filling out a contact form. 
• Landing pages are distinct from regular website pages because they are highly focused and designed to convert visitors into leads or customers.

To make a landing page effective, we can do the following things:

• Clear and Compelling Headline: The headline is the first thing visitors see. It should clearly convey the purpose of the page and the value of the offer.
• Concise and Relevant Content: Keep the content on the page concise and directly related to the offer. Explain the benefits of the offer and why it's valuable to the visitor.
• Engaging Visuals: Use high-quality images and, if applicable, videos that enhance the visitor's understanding of the offer.
• Call to Action (CTA): Your landing page should have a prominent and compelling CTA button. Make it clear what action you want visitors to take, such as "Sign Up," "Download Now," or "Buy Now."
• Form Optimization: If your landing page includes a form, keep it as short as possible while collecting the necessary information.
• Loading Speed: Optimize your landing page for fast loading times. Slow-loading pages can lead to high bounce rates.
• Mobile-Friendly Design: Ensure your landing page is responsive and looks good on mobile devices, as many users browse on smartphones and tablets.
• Targeted Traffic: Drive traffic to your landing page through targeted advertising or marketing campaigns to ensure that visitors are genuinely interested in your offer.
• Clear Privacy and Security Information: If you're collecting personal data, make sure your visitors know their information is secure and specify how you'll use it.
• A/B Testing: Experiment with different elements on your landing page (e.g., headlines, images, CTA buttons) and run A/B tests to determine what works best for your audience.

What is Footer in a website

In a website, the "footer" refers to the bottom section of a web page, and it typically contains important information and elements that are consistent across various pages of the site. The footer contains Contact Information, Copyright Information, Navigation Links, Privacy Policy and Terms of Use, Sitemap, Social Media Links etc.

What is Body in a website

In a website, the "body" refers to the main content area of a web page where most of the page's textual and visual content is displayed. It is one of the fundamental structural elements of a web page, typically positioned below the header and navigation menu and above the footer.

What is Slider in a website

In web design, a "slider" typically refers to a prominent element on a webpage that displays a series of images or content in a rotating or sliding manner. It's also known as an image slider, carousel, or slideshow.

What is Header in a website

In a website, a "header" typically refers to the top section of a web page, which contains important information and elements that are usually consistent across all pages of the site. It contains a number of clickable components, like a logo, navigational tags, login buttons, and more.

Define follow - URL, MT, MD

URL (Uniform Resource Locator):

• A URL (Uniform Resource Locator) is a web address that specifies the location of a resource on the internet. 
• It includes the protocol (e.g., "http" or "https"), the domain name (e.g., "www.example.com"), and the path to a specific web page or resource (e.g., "/page1.html"). 
• URLs are used to access and navigate web content, helping users and search engines find and retrieve information online.

Meta Title(MT):

• The meta title, also known as a title tag, is an HTML element that defines the title of a web page. 
• It appears in the browser's title bar or tab and is often displayed as the clickable headline in search engine results pages (SERPs).

Meta Description(MD):

• The meta description, also known as a meta description tag, is another HTML element that provides a brief summary of the content on a web page. 
• This description is often displayed in search engine results pages (SERPs) below the meta title.

For what all cases S.E.O expert do optimization

There are 4 cases a S.E.O expert do optimization :- 

Case 1: Website is not coming on any page.

Case 2: Website is coming on 2nd, 3rd, 4th, ….8th page.

Case 3: Website is coming on 1st page but on 2nd to 10th position.

Case 4: Website is coming on 1st page and 1st position.

What is SERP

• SERP stands for "Search Engine Results Page." It refers to the page that a search engine, like Google or Bing, displays after a user enters a search query or keywords. 
• The SERP is where search engine users see a list of web pages and other content that the search engine has determined to be relevant to their query.

What do you mean by SEO

• SEO stands for Search Engine Optimization. It is a set of practices and techniques used to improve a website's visibility in search engine results pages (SERPs) like Google, Bing, and Yahoo. 
• The primary goal of SEO is to increase organic (non-paid) traffic to a website by optimizing various aspects of the site and its content to make it more appealing to search engines.

Types of search engine

There are various types of search engines, each is designed for specific purposes. Here are some types of search engines:

1. General Search Engines: It is a type of search engine that indexes and ranks web pages based on their content for a wide range of topics. Ex - Google, Yahoo, Bing.
2. Vertical Search Engine: It is a type of search engine that specializes in a particular type of content. These are often used to find specific types of information, such as images, videos, news, or product reviews. Ex - Google Images, YouTube, Amazon.
3. Hybrid Search Engine: It is a type of search engine that uses more than one search algorithm to find results. This means that the search engine can use different techniques to find the best results for a query.
4. Meta Search Engine: It is a type of search engine that aggregates results from multiple other search engines and presents them to the user in a single list. Metasearch engines are often used to compare results from different general-purpose or vertical search engines. Some popular metasearch engines include Dogpile and MetaCrawler. 
5. Web Search Engines: It is the most common type of search engine. They allow users to search for websites by keyword or phrase. The results of a web search are typically a list of websites that match the user’s query.
6. Image Search Engines: Image search engines allow users to search for images by keyword or phrase.
7. Video Search Engines: Video search engines allow users to search for videos by keyword or phrase.

What is search engine

 A search engine is a computer program or online service that allows users to search for information on the internet. It helps users find web pages, documents, images, videos, and other types of content by entering keywords or phrases.

How SSL helps in SEO

SSL is not directly a ranking factor, but it indirectly supports SEO efforts by securing information, trust , improving search rankings, ensuring mobile compatibility. On August 6, 2014, Google confirmed that websites with an SSL certificate (https://) would get an added advantage in the search engine results pages (SERPs). Here are some of the points on SSL helps in SEO :-

• Improved Search Rankings: Google and other search engines favor secure websites with SSL certificates. Websites with HTTPS tend to rank higher in search results. 
• Build a Trust: SSL certificates display trust, such as a padlock icon and "https://" in the URL. This ensure the users that the website is secure.
• Data Security: SSL encryption protects sensitive data transmitted between the user's browser and the web server.
• Mobile Friendliness: Mobile-friendliness is an essential SEO factor. SSL is necessary for mobile compatibility, and search engines prioritize mobile-friendly websites. A secure website is more likely to provide a positive user experience on mobile devices. 

How SSL protect website from hackers

SSL protects our websites from various hacking and security threats through encryption and authentication mechanisms. There are some points which tells us how SSL protect website from hackers :-

• Data Encryption: SSL encrypts data transmitted between a user's web browser and the website's server. Our data is encrypted and transformed in an unreadable form. The data can be of any type such as login details, credit card, etc.
• Authentication: When a user visits an SSL-secured website, their browser checks the certificate's authenticity. If the certificate is valid, it establishes a secure connection.
• Protection Against Man-in-the-Middle Attacks: SSL ensures that the data exchanged between the user and the website is secure, preventing attackers from changing/deleting the data.
• Secure Authentication: SSL enables secure authentication between the user's browser and the web server. This prevents hackers from accessing sensitive areas of a website, such as admin panels or restricted resources.

Types of SSL and Price from Godaddy

 Different Types of SSL are :-

1. Standard SSL: This is the most basic type of SSL certificate and is typically used for securing a single domain or subdomain. The price for this types of SSL are very low. 
2. Wildcard SSL: OV SSL certificates provide a higher level of validation compared to standard certificates. This types of SSL price is higher than standard ssl.
3. Extended Validation (EV) SSL: EV SSL provide the highest level of validation and trust. It display a green address bar in web browsers, indicating the highest level of security. It is more expensive than other SSLs.
4. Wildcard SSL Certificate: This SSL is designed to secure a primary domain and all its subdomains.
5. Multi-Domain (SAN) SSL Certificate: This SSL certificates allows us to secure multiple domains and subdomains with a single certificate. Its prices depends on the number of domains we want to secure.

What is Decryption

It is the process of converting encrypted or encoded data back into its original and readable form, known as plaintext or cleartext. It is the reverse process of encryption.

Decryption

What is Encryption

It is used to protect data from being stolen, changed, or delete and works by scrambling data into a secret code that can only be unlocked with a unique digital key.

Encryption

Benefits of using SSL

• Protects Customer Data: SSL protects customer data (ID’s, Password, Credit Card, Debit Card details, etc.) from attackers, hackers. SSL Certificate secures the data which is in transit between server and browser.
• Reduce the risk of phishing: Phishing websites are fraudulent sites made by the attackers those who want to steal user data. There are replicas of legitimate websites, and try to trick visitors into entering their personal information.
• Increase your search engine ranking: In 2014, Google announced that it would start including SSL and HTTPS as a factor in its search rankings. Without a valid SSL certificate, a website is very unlikely to rank highly.
• Secure Customer Payments: Here when customers are sending their card details to your site, having HTTPS in the address bar shows that you’re encrypting and protecting those details.
• Users Trust: SSL certificate shows customers know they can trust that website. Without SSL, visitors trying to navigate to HTTP-only site and due to that chrome will be shown an intimidating screen with a warning symbol telling them their connection isn't secure.

What is SSL

Secure Sockets Layer (SSL) is a security protocol that provides privacy, authentication, and integrity to Internet communications. A website that implements SSL/TLS has "HTTPS" in its URL instead of "HTTP."

What is SSL

How data are stored in Google and Facebook Server

• Distributed Storage: Data is spread across multiple servers and data centers. 
• Sharding: Data is divided into smaller "shards" for efficient storage and retrieval. 
• Replication: Copies of data are stored in different locations for redundancy. 
• NoSQL Databases: Used for scalability and handling unstructured data. 
• Object Storage: Large files like images, videos, other files are stored.
• Caching: Frequently accessed data is kept in memory for faster retrieval. 
• Indexing: Data is organized and indexed for quick searches. 
• Load Balancing: Distributes traffic evenly across servers. 
• Security & Encryption: Data is encrypted for protection.

What is IP Address

An IP address, or Internet Protocol address, is a numerical label assigned to each device connected to a computer network that uses the Internet Protocol for communication.

Difference between Shared and Dedicated Hosting

Shared Hosting

• We have an entire physical server entirely to our website.
• Performance can be inconsistent.
• It is good for low traffic.
• Limited customization can be done here.
• Low level of security is provide.
• It is less costly.

Dedicated Hosting

• We have an entire physical server to our website.
• Performance is consistent.
• It is good for high traffic.
• Full control on the server can be accessed.
• High level of security is provide.
• It is more costly.

Types of Hosting

Shared Hosting

• Shared hosting is best for entry-level website hosting. Here our website will be stored on the same server as multiple other websites. 
• With shared hosting plan, all domains share the same server resources, such as RAM, CPU. 
• Here as all the resources are shared, the cost of shared hosting are low.
• Here we get limited storage, RAM and CPU etc.

Dedicated Hosting

• This type of hosting is best for large websites with high traffic.
• Here we have an entire physical server just for our website. 
• Here we have full control over the physical environment like we the hardware, the software, and so on.
• We have have full root and admin access.
• It is very expensive hosting
• Here we must require technical knowledge for setting up the server.

VPS Hosting

• This type of hosting plan is middle ground between a shared server and a dedicated server. 
• It is ideal for website owners that need more control, but don’t necessarily need a dedicated server.
• VPS hosting is unique because each website is hosted within its own space on the server, though it still shares a physical server with other users. 
• This hosting provides website owners with more customization and storage space, but still not able to handle high traffic levels.

Cloud Hosting

• It means many computers working together, running applications using combined computing resources. 
• Cloud hosting utilizes a network of interconnected virtual servers hosted in data centers around the world. 
• This is scalable, meaning your site can grow over time, using as many resources as it requires and while the website owner only pays for what they need.
• It is a very expensive hosting.

What is Hosting

Web hosting is an online service that enables us to publish our website or web application online. In web hosting, we rent some space on a physical server to store all the files and data necessary for our website to work properly.

Disadvantages of Subdomain

1. Separate SEO Efforts: We have to develop and implement separate SEO strategies for each subdomain. 
2. Link Building: When we create a new subdomain, we have to build high-quality backlinks for that subdomain from scratch.
3. Maintenance Complexity: Managing multiple subdomains can increase the complexity of website maintenance, requiring separate hosting, SSL certificates, and server configurations for each subdomain.
4. SSL Certificate : Each subdomain often requires its SSL certificate, which can be both costly and burden to manage, especially for websites with many subdomains.
5. Cost : Hosting multiple subdomains lead to additional hosting costs, depending on the hosting provider's pricing structure.
6. Branding and Trust : Users may trust the main domain more than subdomains, potentially affecting credibility and branding efforts.
7. DNS Lookup Overhead : When a user visits a subdomain, their browser needs to perform an additional DNS lookup to resolve the subdomain to its IP address. This can add latency to the page load time, especially if the DNS resolution is slow.
8. Cookie Isolation : By default, cookies are often scoped to the full domain, including all its subdomains.

Some example of website which are running on subdomain

• English.jagran.com
• News.google.com
• Web.whatsapp.com
• Sportstar.thehindu.com
• In.bookmyshow.com
• Blog.milkbasket.com
• Timesofindia.indiatimes.com

Footer of Amazon

 Amazon has different subdomains and subpages for its products and services :-

• Music.amazon.com - Here amazon features music all over the world on subscription model. 
• Amazon Business - Here we can create our amazon business account and access the services.
• Amazon Comic Store : Here amazon created its subpage for comic book store.
• Kdp.amazon.com - Here we can Self-publish print and digital books, and reach millions of readers around the world on Amazon.
• Advertising.amazon.com - We use amazon ads to increase traffic, sales on our website.
• Amazon.com/amazonglobal - It is used to shop globally on amazon.
• Videodirect.amazon.com - Helping studios, distributors, and independent filmmakers reach audiences worldwide.
• Amazon.com/fabric/ - Amazon created a subpage for the fabric/cloth category.
• Aws.amazon.com - Here amazon provides cloud services.
• Sell.amazon.com - Here we can sell our products on amazon.

Benefits of making Subdomain for any website

 Serval benefits of making a Subdomain of a website are :-

• Organizational Structure: It can help to keep your website organized and easy to navigate.
• Targeted Audience: It can help you to target specific audiences with specific content. 
• Quick Indexing: If your main website is getting good amount of traffic and have good user experience then it will benefit your subdomain indexing.
• Improved SEO: Subdomains can potentially improve our website's search engine optimization (SEO).
• Branding: Subdomains can be used to reinforce our brand identity. For ex, we can create subdomains for specific products, services, like music.amazon.com.
• Boost Domain Authority: Subdomains are treated as separate entities to the main website, so they can positively impact the ranking of the main domain.

What is Subdomain

 It is a piece of additional information added to the beginning of a website’s domain name. It allows websites to separate and organize content for a specific function - such as a blog or an online store - from the rest of your website.

Plan some premium domain and check price

Here are some of the premium domains and their price :-

1. Technogaming.com

2. Medical.com

3. Movie.online

4. Khilaopilao.com

5. Video.today

Make a list of domain name which are sold at high price before 2022

• Voice.com - Sold for $30 million in 2019
• 360.com - Sold for $17 million in 2015
• We.com - Sold for $8 million in 2015
• Whisky.com - Sold for $3.1 million in 2014
• IG.com - Sold for $4.7 million in 2013
• Fb.com - Sold for $8.5 million in 2010
• Slots.com - Sold for $5.5 million in 2010
• Toys.com - Sold for $5.1 million in 2009
• Fund.com - Sold for $9.9 million in 2008
• Diamond.com - Sold for $7.5 million in 2006

From where we can buy website

Different platforms to buy a website are:-

• Flippa
• FE International
• Shopify Exchange
• WebsiteBroker
• Digital Exits
• Buy Sell Empire
• Flipping Enterprises

From where we can buy domain name

There are many different websites from where we can buy a domain name:-

• GoDaddy
• Namecheap
• Google Domains
• Hostinger
• Bluehost
• HostGator
• Domain.com
• Ambition Host

How to choose right domain name for your business

To choose a right domain name for our business we have to keep in mind the following points:-

1. Relevance: First check the domain name reflects your business's name or industry. 
2. Short and Simple: Keep the domain name short, easy to spell, and easy to remember. 
3. Keywords: Include relevant keywords if possible for SEO benefits. Like if your business is related to food then it must contain food term. 
4. Avoid Hyphens and Numbers: Try to avoid hyphens, symbols in your domain name. 
5. Unique and Brandable: Try to find out a brandable domain name. 
6. Domain Name Generators: Use online domain name generator for suggestions. 
7. Availability: Verify domain availability before finalizing your choice.

What is Premium Domain

Premium domain names are short, catchy, memorable names. The cost of a premium domain can range from lakhs to crores.

Types of Domain extension and their price

There are mainly 3 types of domain extensions: generic, sponsored, and country code.

What is Domain Extension

Domain name extensions are the last part of a domain name.There are many different types of extensions. For ex: In “www.google.com” the domain name extension is .com

What is Domain Name

A domain name is an easy-to-remember address used to access websites. For ex: www.google.com, www.facebook.com, www.besthinditips.in, www.hidm.in, etc.

Different Digital Marketing Job Roles

Different Digital Marketing Job Roles are:-

• Social Media Manager
• Copywriter
• SEO Specialist
• PPC Specialist
• E-Commerce Manager
• Graphic Designer
• Email marketing specialist
• Digital marketing project manager

1. Social Media Manager - It monitors the brand performance by tracking audience growth, engagement, organic reach, click rates, posting on social media, etc.

2. Copywriter - It is a professional writer who uses his expertise to create high-quality content, and informative blog posts for a company or client.

3. SEO Specialist - The SEO specialist uses their expertise to analyze and increase traffic to specific websites from different search engines. He uses different techniques to rank the company/client website in the search engine.

4. PPC Specialist - A PPC specialist works to run paid online advertising. He uses tools such as Google Keyword Planner, and Ahrefs to check niche, and keyword ad rates for the target audience.

 

5. E-commerce Manager - It works for a company that sells products in the online store. The E-commerce manager is responsible for optimizing the features, design, and format of the online store to make it easier for customers to navigate the website and make purchases.

6. Graphic Designer - This plays a significant role in creating eye-catching content like logos, website design, social media posts, etc. It helps to attract the customers.

7. Email marketing specialist - This is a professional writer who writes clickable and opening messages for a company's products, programs, or services. Usually, people can avoid the emails but an email-marketing specialist knows the tactics how to grab the attention of people on clickable emails.

8. Digital marketing project manager - Here the project manager works on the project from start to finish. It handles the teams and manages the work and outlines of the project.