Types of Keyword

There are 9 types of keywords : -

1. Short Tail Keyword (STK)

These are the short keywords consisting of one or two words. In this type of keywords there is high volume, high competition and low conversion rate.

Examples : - 

• Shoes
• Restaurant
• Digital Marketing
• Mobile phone
• Audi A8

2. Long Tail Keyword (LTK)

These are the longer keywords consisting of equal or more than three words. In this type of keywords there is low competition and higher conversion rate.

Examples : - 

• Fast food restaurant
• Gym shoes for women
• Best digital marketing books to read
• Best keyboard under 1000 rs
• Top 10 expensive cars

3. Short Term Fresh Keyword (STFK)

These are the keywords that are related to trending or viral topics. This type of keywords are in high demand for a short period.

Examples : - 

• New iphone 15 price
• Jawan movie box office collection
• How to prevent eye flu
• New job release
• Upcoming olympic games 2023

4. Long Term Evergreen Keyword (LTEK)

This type of keywords are constant and have consistent search demand. Here search volume is less but users can search it time to time. Here we have update the articles time to time to maintain our ranking.

Examples : - 

• Top 10 places to visit in goa
• Pediatric healthcare tips
• Best gardening tips
• 20 recipes for breakfast
• Best ways to protect your car from rust

5. Latent Semantic Indexing (LSI)

These keywords are related terms and phrases that are contextually relevant to a main keyword.

Examples : - 

• Cheap places to travel in goa
• Low budget places to explore in goa
• Search engine optimization techniques
• Digital marketing strategies
• Social media marketing

6. Geo Targeting Keyword (GTK)

These keywords include location-specific terms to target a particular geographic area like Country/State/City/Street/Near.

Examples : - 

• Restaurant near me
• Top 20 places to visit in india
• Cheap gym near by me
• Best bakery in hisar 
• Top MBA colleges in Delhi

7. Product Defining Keyword (PDF)

These keywords describe a specific product or item. These are mostly used in e-commerce websites.

Examples : - 

• Acer nitro i5 10th gen 8gb RAM 16gb 500gb hard disk
• Nike running shoes of pink color for women of size 7
• Samsung 65 inch 4K TV 
• Boat Jabra Elite 5 True wireless earbuds
• Iphone 12 battery

8. Customer Defining Keyword (CDK)

These keywords helps to identify and target a particular type of customer or audience.

Examples : - 

• Watches for girls
• Gym bags for men
• Mobile cover for girls
• Personality development books for college students
• Best honeymoon packages for newly married couples

9. Intent Targeting Keyword (ITK)

These keywords reflect the user's intent. ITK is categorized in 3 type - Informational intent, Commercial intent and Transactional intent.

Examples : - 

• Step by step guide to buy a laptop (IT)
• Best mobile phone for gaming (CT)
• Buy iphone 15 online (TI)
• Samsung s8 mobile phone review (CT)
• How to play a guitar (IT)