- Improved Search Rankings: Google and other search engines favor secure websites with SSL certificates. Websites with HTTPS tend to rank higher in search results.
- Build a Trust: SSL certificates display trust, such as a padlock icon and "https://" in the URL. This ensure the users that the website is secure.
- Data Security: SSL encryption protects sensitive data transmitted between the user's browser and the web server.
- Mobile Friendliness: Mobile-friendliness is an essential SEO factor. SSL is necessary for mobile compatibility, and search engines prioritize mobile-friendly websites. A secure website is more likely to provide a positive user experience on mobile devices.
Friday, February 9, 2024
How SSL helps in SEO
SSL is not directly a ranking factor, but it indirectly supports SEO efforts by securing information, trust , improving search rankings, ensuring mobile compatibility. On August 6, 2014, Google confirmed that websites with an SSL certificate (https://) would get an added advantage in the search engine results pages (SERPs). Here are some of the points on SSL helps in SEO :-
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