What is Crawler

A web crawler is a computer program that's used to search and automatically index website content and other information over the internet. Crawler is also called as spider or bots.

Types of Keyword

There are 9 types of keywords : -

1. Short Tail Keyword (STK)

These are the short keywords consisting of one or two words. In this type of keywords there is high volume, high competition and low conversion rate.

Examples : - 

• Shoes
• Restaurant
• Digital Marketing
• Mobile phone
• Audi A8

2. Long Tail Keyword (LTK)

These are the longer keywords consisting of equal or more than three words. In this type of keywords there is low competition and higher conversion rate.

Examples : - 

• Fast food restaurant
• Gym shoes for women
• Best digital marketing books to read
• Best keyboard under 1000 rs
• Top 10 expensive cars

3. Short Term Fresh Keyword (STFK)

These are the keywords that are related to trending or viral topics. This type of keywords are in high demand for a short period.

Examples : - 

• New iphone 15 price
• Jawan movie box office collection
• How to prevent eye flu
• New job release
• Upcoming olympic games 2023

4. Long Term Evergreen Keyword (LTEK)

This type of keywords are constant and have consistent search demand. Here search volume is less but users can search it time to time. Here we have update the articles time to time to maintain our ranking.

Examples : - 

• Top 10 places to visit in goa
• Pediatric healthcare tips
• Best gardening tips
• 20 recipes for breakfast
• Best ways to protect your car from rust

5. Latent Semantic Indexing (LSI)

These keywords are related terms and phrases that are contextually relevant to a main keyword.

Examples : - 

• Cheap places to travel in goa
• Low budget places to explore in goa
• Search engine optimization techniques
• Digital marketing strategies
• Social media marketing

6. Geo Targeting Keyword (GTK)

These keywords include location-specific terms to target a particular geographic area like Country/State/City/Street/Near.

Examples : - 

• Restaurant near me
• Top 20 places to visit in india
• Cheap gym near by me
• Best bakery in hisar 
• Top MBA colleges in Delhi

7. Product Defining Keyword (PDF)

These keywords describe a specific product or item. These are mostly used in e-commerce websites.

Examples : - 

• Acer nitro i5 10th gen 8gb RAM 16gb 500gb hard disk
• Nike running shoes of pink color for women of size 7
• Samsung 65 inch 4K TV 
• Boat Jabra Elite 5 True wireless earbuds
• Iphone 12 battery

8. Customer Defining Keyword (CDK)

These keywords helps to identify and target a particular type of customer or audience.

Examples : - 

• Watches for girls
• Gym bags for men
• Mobile cover for girls
• Personality development books for college students
• Best honeymoon packages for newly married couples

9. Intent Targeting Keyword (ITK)

These keywords reflect the user's intent. ITK is categorized in 3 type - Informational intent, Commercial intent and Transactional intent.

Examples : - 

• Step by step guide to buy a laptop (IT)
• Best mobile phone for gaming (CT)
• Buy iphone 15 online (TI)
• Samsung s8 mobile phone review (CT)
• How to play a guitar (IT)

What all factors Google Keyword Planner tells

Google Keyword Planner tells different metrics like :

• Average Monthly Searches: This metric tells the average number of times a keyword or phrase is searched on Google per month. Like 1-100, 100-1000, 1k-10k etc.
• Competition: Here GKP tells the keyword competition into three categories: low, medium, and high. It helps to identify how competitive it is to rank for a particular keyword in Google Ads.
• Low Bid: It is the lower range of the bid amount required to have your ad appear at the top of the search results when targeting a keyword.
• High Bid: It is the higher range of the bid amount required to have your ad appear at the top of the search results when targeting a keyword.
• YOY: Year-over-Year data can helps us to identify trends and changes in keyword search volume over time.
• Ad Impression Share: It tells the percentage of ad impressions our campaign received compared to the total number of impressions it was eligible to receive.
• Organic Impression Share: For Google Ads campaigns, this metric shows the percentage of organic (unpaid) search impressions our website received compared to the total number of eligible organic impressions for a specific keyword.
• Click-Through Rate (CTR): It is the percentage of people who click on our ad after seeing it.
• Keyword Ideas: GKP generates a list of keyword ideas related to our initial search keyword. It will help us to discover more keywords.
• Keyword Trends: We can see historical data and trends for keywords, which can be useful for understanding seasonal variations in search volume.
• Location and Language Targeting: We can specify the geographic location and language for which we want to research keywords.
• Filtering Options: Users can apply filters to refine keyword results based on criteria such as search volume, competition and bid.

How to use Google Keyword Planner

Step 1. Go to the Google Ads website (ads.google.com) and sign in to your Google Ads account.

Step 2. Now Click on "Tools & Settings" in the upper-right corner of the Google Ads dashboard and under the "Planning" section, select "Keyword Planner."

Step 3. Now you can see two research options: 

• Find new keywords: Discover new keyword ideas based on product or service. 
• Get search volume and forecasts: Obtain search volume data and other performance forecasts for a list of keywords we already have.

Step 4. Now Enter Keywords or URL

Step 5. Now we have a list of related keywords of that particular keyword we have entered. Now we can see the average monthly searches, competition, low bid, high bid etc. and also we can download the list of keywords.

What do you mean by Google Keyword Planner

• It is a tool provided by Google within its Google Ads platform. 
• It is designed for advertisers to help them research and select keywords for their advertising campaigns. 
• In this we can check the average monthly searches, competition, high bid, low bid, YoY, CTR etc. for a particular keyword.

What is Keyword Density

• It is a metric used in search engine optimization (SEO) to measure the frequency of a specific keyword within a piece of content, typically expressed as a percentage of the total word count. 
• It is used to check how many times a keyword appears relative to the overall content length. 
• It is an important factor in SEO.

What is Keyword Volume

• It refers to the number of times a particular keyword or key phrase is searched on a search engine like google, yahoo, bing within a specific time, like over a month/year.
• It is an important to check the popularity and potential of a keyword. Tools like GKP, Ahref, Semrush helps to check the volume of a keyword.

What is Keyword Planning

• Keyword planning, also known as keyword research and analysis.
• It involves the process of identifying and selecting specific keywords or key phrases that are relevant to our blog, website, content, or business. 
• By keyword planning we can improve the visibility in search engine results and drive targeted traffic to our blog or website.

What is Keyword

A keyword is a term used to describe a word or a group of words an internet user uses to perform a search in a search engine for a particular query/problem.

What is Landing page and How to make landing page effective

• A landing page is a single web page designed for a specific marketing or promotional campaign with the primary goal of encouraging visitors to take a particular action. 
• Typically, this action could be signing up for a newsletter, downloading a resource, making a purchase, or filling out a contact form. 
• Landing pages are distinct from regular website pages because they are highly focused and designed to convert visitors into leads or customers.

To make a landing page effective, we can do the following things:

• Clear and Compelling Headline: The headline is the first thing visitors see. It should clearly convey the purpose of the page and the value of the offer.
• Concise and Relevant Content: Keep the content on the page concise and directly related to the offer. Explain the benefits of the offer and why it's valuable to the visitor.
• Engaging Visuals: Use high-quality images and, if applicable, videos that enhance the visitor's understanding of the offer.
• Call to Action (CTA): Your landing page should have a prominent and compelling CTA button. Make it clear what action you want visitors to take, such as "Sign Up," "Download Now," or "Buy Now."
• Form Optimization: If your landing page includes a form, keep it as short as possible while collecting the necessary information.
• Loading Speed: Optimize your landing page for fast loading times. Slow-loading pages can lead to high bounce rates.
• Mobile-Friendly Design: Ensure your landing page is responsive and looks good on mobile devices, as many users browse on smartphones and tablets.
• Targeted Traffic: Drive traffic to your landing page through targeted advertising or marketing campaigns to ensure that visitors are genuinely interested in your offer.
• Clear Privacy and Security Information: If you're collecting personal data, make sure your visitors know their information is secure and specify how you'll use it.
• A/B Testing: Experiment with different elements on your landing page (e.g., headlines, images, CTA buttons) and run A/B tests to determine what works best for your audience.

What is Footer in a website

In a website, the "footer" refers to the bottom section of a web page, and it typically contains important information and elements that are consistent across various pages of the site. The footer contains Contact Information, Copyright Information, Navigation Links, Privacy Policy and Terms of Use, Sitemap, Social Media Links etc.

What is Body in a website

In a website, the "body" refers to the main content area of a web page where most of the page's textual and visual content is displayed. It is one of the fundamental structural elements of a web page, typically positioned below the header and navigation menu and above the footer.

What is Slider in a website

In web design, a "slider" typically refers to a prominent element on a webpage that displays a series of images or content in a rotating or sliding manner. It's also known as an image slider, carousel, or slideshow.

What is Header in a website

In a website, a "header" typically refers to the top section of a web page, which contains important information and elements that are usually consistent across all pages of the site. It contains a number of clickable components, like a logo, navigational tags, login buttons, and more.

Define follow - URL, MT, MD

URL (Uniform Resource Locator):

• A URL (Uniform Resource Locator) is a web address that specifies the location of a resource on the internet. 
• It includes the protocol (e.g., "http" or "https"), the domain name (e.g., "www.example.com"), and the path to a specific web page or resource (e.g., "/page1.html"). 
• URLs are used to access and navigate web content, helping users and search engines find and retrieve information online.

Meta Title(MT):

• The meta title, also known as a title tag, is an HTML element that defines the title of a web page. 
• It appears in the browser's title bar or tab and is often displayed as the clickable headline in search engine results pages (SERPs).

Meta Description(MD):

• The meta description, also known as a meta description tag, is another HTML element that provides a brief summary of the content on a web page. 
• This description is often displayed in search engine results pages (SERPs) below the meta title.

For what all cases S.E.O expert do optimization

There are 4 cases a S.E.O expert do optimization :- 

Case 1: Website is not coming on any page.

Case 2: Website is coming on 2nd, 3rd, 4th, ….8th page.

Case 3: Website is coming on 1st page but on 2nd to 10th position.

Case 4: Website is coming on 1st page and 1st position.

What is SERP

• SERP stands for "Search Engine Results Page." It refers to the page that a search engine, like Google or Bing, displays after a user enters a search query or keywords. 
• The SERP is where search engine users see a list of web pages and other content that the search engine has determined to be relevant to their query.

What do you mean by SEO

• SEO stands for Search Engine Optimization. It is a set of practices and techniques used to improve a website's visibility in search engine results pages (SERPs) like Google, Bing, and Yahoo. 
• The primary goal of SEO is to increase organic (non-paid) traffic to a website by optimizing various aspects of the site and its content to make it more appealing to search engines.

Types of search engine

There are various types of search engines, each is designed for specific purposes. Here are some types of search engines:

1. General Search Engines: It is a type of search engine that indexes and ranks web pages based on their content for a wide range of topics. Ex - Google, Yahoo, Bing.
2. Vertical Search Engine: It is a type of search engine that specializes in a particular type of content. These are often used to find specific types of information, such as images, videos, news, or product reviews. Ex - Google Images, YouTube, Amazon.
3. Hybrid Search Engine: It is a type of search engine that uses more than one search algorithm to find results. This means that the search engine can use different techniques to find the best results for a query.
4. Meta Search Engine: It is a type of search engine that aggregates results from multiple other search engines and presents them to the user in a single list. Metasearch engines are often used to compare results from different general-purpose or vertical search engines. Some popular metasearch engines include Dogpile and MetaCrawler. 
5. Web Search Engines: It is the most common type of search engine. They allow users to search for websites by keyword or phrase. The results of a web search are typically a list of websites that match the user’s query.
6. Image Search Engines: Image search engines allow users to search for images by keyword or phrase.
7. Video Search Engines: Video search engines allow users to search for videos by keyword or phrase.

What is search engine

 A search engine is a computer program or online service that allows users to search for information on the internet. It helps users find web pages, documents, images, videos, and other types of content by entering keywords or phrases.

How SSL helps in SEO

SSL is not directly a ranking factor, but it indirectly supports SEO efforts by securing information, trust , improving search rankings, ensuring mobile compatibility. On August 6, 2014, Google confirmed that websites with an SSL certificate (https://) would get an added advantage in the search engine results pages (SERPs). Here are some of the points on SSL helps in SEO :-

• Improved Search Rankings: Google and other search engines favor secure websites with SSL certificates. Websites with HTTPS tend to rank higher in search results. 
• Build a Trust: SSL certificates display trust, such as a padlock icon and "https://" in the URL. This ensure the users that the website is secure.
• Data Security: SSL encryption protects sensitive data transmitted between the user's browser and the web server.
• Mobile Friendliness: Mobile-friendliness is an essential SEO factor. SSL is necessary for mobile compatibility, and search engines prioritize mobile-friendly websites. A secure website is more likely to provide a positive user experience on mobile devices. 

How SSL protect website from hackers

SSL protects our websites from various hacking and security threats through encryption and authentication mechanisms. There are some points which tells us how SSL protect website from hackers :-

• Data Encryption: SSL encrypts data transmitted between a user's web browser and the website's server. Our data is encrypted and transformed in an unreadable form. The data can be of any type such as login details, credit card, etc.
• Authentication: When a user visits an SSL-secured website, their browser checks the certificate's authenticity. If the certificate is valid, it establishes a secure connection.
• Protection Against Man-in-the-Middle Attacks: SSL ensures that the data exchanged between the user and the website is secure, preventing attackers from changing/deleting the data.
• Secure Authentication: SSL enables secure authentication between the user's browser and the web server. This prevents hackers from accessing sensitive areas of a website, such as admin panels or restricted resources.

Types of SSL and Price from Godaddy

 Different Types of SSL are :-

1. Standard SSL: This is the most basic type of SSL certificate and is typically used for securing a single domain or subdomain. The price for this types of SSL are very low. 
2. Wildcard SSL: OV SSL certificates provide a higher level of validation compared to standard certificates. This types of SSL price is higher than standard ssl.
3. Extended Validation (EV) SSL: EV SSL provide the highest level of validation and trust. It display a green address bar in web browsers, indicating the highest level of security. It is more expensive than other SSLs.
4. Wildcard SSL Certificate: This SSL is designed to secure a primary domain and all its subdomains.
5. Multi-Domain (SAN) SSL Certificate: This SSL certificates allows us to secure multiple domains and subdomains with a single certificate. Its prices depends on the number of domains we want to secure.

What is Decryption

It is the process of converting encrypted or encoded data back into its original and readable form, known as plaintext or cleartext. It is the reverse process of encryption.

Decryption

What is Encryption

It is used to protect data from being stolen, changed, or delete and works by scrambling data into a secret code that can only be unlocked with a unique digital key.

Encryption

Benefits of using SSL

• Protects Customer Data: SSL protects customer data (ID’s, Password, Credit Card, Debit Card details, etc.) from attackers, hackers. SSL Certificate secures the data which is in transit between server and browser.
• Reduce the risk of phishing: Phishing websites are fraudulent sites made by the attackers those who want to steal user data. There are replicas of legitimate websites, and try to trick visitors into entering their personal information.
• Increase your search engine ranking: In 2014, Google announced that it would start including SSL and HTTPS as a factor in its search rankings. Without a valid SSL certificate, a website is very unlikely to rank highly.
• Secure Customer Payments: Here when customers are sending their card details to your site, having HTTPS in the address bar shows that you’re encrypting and protecting those details.
• Users Trust: SSL certificate shows customers know they can trust that website. Without SSL, visitors trying to navigate to HTTP-only site and due to that chrome will be shown an intimidating screen with a warning symbol telling them their connection isn't secure.

What is SSL

Secure Sockets Layer (SSL) is a security protocol that provides privacy, authentication, and integrity to Internet communications. A website that implements SSL/TLS has "HTTPS" in its URL instead of "HTTP."

What is SSL